Art on the Ave was founded in June 2020 by school teachers looking for a way to help students process and reflect on the year’s events, a year marked by both trauma and tragedy, as well as heroism and hope.

We were troubled by the closure of small businesses. The new vacancies were changing the look and feel of the street, and the empty shops served as a reminder of the struggles we faced.

We thought about art’s  ability to inspire and spark a conversation. To put colorful, thought-provoking pieces in empty shop windows seemed like something that could make a real difference.

Art is a catalyst.

Art on the Ave activates the streetscape by transforming vacant storefronts into street-facing galleries where local artists have the opportunity to exhibit their work. The art can be seen and enjoyed by all passersby and becomes part of the community. 

The most gratifying aspect of Art on the Ave has been the reaction from the locals and businesses. Since the first installation, we have been overwhelmed by offers to donate time, space, money, talent, and ideas.

From the volunteers who guide tours, to the businesses that house art, to the schools and programs that organize visits, Art on the Ave seems to inspire people wherever it goes. We could not mount these exhibits without this communal support.

Art is a community.

And the art sells! People who never considered themselves collectors—those who just stumbled across a piece on their way to work, the grocery store, or during a jog—are buying art.

We’ve discovered a collective of artists that bring art to life in various ways. Some are charismatic speakers that tell vivid stories; others are great with kids, engaging local schools. These artists have been lively guests on our podcasts, tour guides on our ‘gallery walks’, and welcoming hosts who open their studios to the public. 

What started as a simple idea to brighten one street, has since spread to new spaces and places all across the city. We’ve been to the top of the Freedom Tower, taken over a subway station, a food court, and ‘popped up’ in the Oculus. We even have people asking us to bring art to their coffee shops, health clubs, and hotels. 

Art is an opportunity.